Upfront Courses
Upfront host intensive, public and private industry training courses in Ireland, UK and Europe.
Competitively priced, each course is given by top industry professionals, from the PR, Communications, Fashion and Marketing industry and are designed to ensure maximum interaction, learning, networking. . . and of course, and enjoyable experience.
NEXT COURSE DATES
One day Industry Seminar / Workshop
How to successfully promote YOUR fashion business using PR, Social Networking and Staff Training
Sunday 9th of October
Dublin
9.30 - 5.00pm
Cost: €290 per participant.
This one day industry course, is tailored specially to those working in the fashion industry, including designers, boutique owners and distributors. To succeed in this highly competitive market, you need to create awareness, profile, knowledge and desire for your product. PR, is a powerful communications tool, if properly utilised. This course is the ultimate 'how to do it yourself' on a budget. Ultimately you will learn how to achieve positive media coverage / column inches / air time and through this exposure, enhance sales, long term viability and commerical success. If you do, exactly as we say ... we guarantee you will get results.
This one day course will
• Teach you how to write the perfect press release that will get coverage
• Discuss what the media wants and how you can give them what they want to secure coverage. EG. High quality, professionally taken imagery. Cut outs, Perfectly captioned, correct, high resolution imagery. Information that is relevant to the publication and meets their deadline.
• Identities key players in the Irish fashion media industry and how to communciate with them and give them what they need, to get you published.
• Discussion on PR / marketing communication techniques that you can perfect to benefit your business.
• How to present you and your staff to the public and the world
• Window dressing - that sells.
• Preparation for fashion shows. What shows to do - and which shows to avoid.
• Styling - an introduction.
• Other essential industry tips and contacts
Cost: €290 per participant. Course includes morning and afternoon refeshments, luncheon, comprehensive industry notes and access to half day post course support.
TO BOOK NOW ...
TELEPHONE Orla on + 86 8399115 or Josie on + 353 85 1117353. Email: upfrontgroup@gmail.com
Other popular Courses Include
1. An Introduction to Public Relations Planning
(Including devising PR Programmes, Identification of key audiences; Writing News Releases, Organising Photo calls; Media Liasion and overview of other useful PR tools.
2. Event Management
How to organise a successful event / launch / festival. Course includes an introduction to Event Management in theory and practical advice. Checklists and important contacts towards organising and running events are also included.
3. Styling and deportment
Personal styling and the fundamentals of good deportment and posture. This course also includes make up class. Course material is tailored to meet the requirements of different age groups.
We host Private / Corporate courses in Ireland, the UK and Europe. These courses are specifically tailored to meet the specific requirements of any individual, Group, Organisation or Company. Please contact us directly for more information.
Orla on + 86 8399115 or Josie on + 353 85 1117353.
The following is a brief profile of course lecturers.
Orla Diffily, Owner / Manager, Upfront PR, Event and Model Management
Orla has over 20 years experience at a senior management level in the Public Relations, Event and Model Management industry in Ireland. Upfront PR was established in 1995 and has managed top consumer/retail clients and many of Ireland's most prestigious fashion events, including KFW fashion weekend, KFW Awards, ladies days at race meetings and many others. Orla has hosted courses in Public Relations (introductory and advanced), How to get meaningful Publicity (which sells for your business); communication skills, self projection / image and deportment to private and public audiences in Ireland and the UK.
Josie McCannon, Award winning stylist, milliner, author of best selling book, THE STYLE SECRET and boutique owner
Josie is an established stylist with an enviable list of clients who seek her services for both professional and personal reasons. As well as writing the best selling book, The Style Secret, Josie is also a successful milliner and owns and manages, Mon Amie Boutique in the heart of Killarney town, Co. Kerry.
Gillian Rafferty, Make Up Artist
Gillian began her career in make up for fashion theatre and media and continued her training in Los Angeles and New York with some of the industry top professionals. She has worked with celebrities such as Coleen Rooney, Michelle Keegan, Kathryn Thomas, Emma O'Driscoll, Glenda Gilson and Lisa Cannon and many more. Her work has been produced in Publications such as Social & Personal, Prudence, The RTE Guide, and Confetti. Gillian has worked on The Off The Rails Live fashion show and The Afternoon Show on RTE. Visit www.gillianrafferty.com for more information
Kathryn O Neill, head of Make Up Artistry, Daniel Sandler, Ireland
Kathryn is based in Killarney Co.Kerry, but her work takes her all over Ireland and the UK. She works alongside Daniel at London Fashion Week and at many other prestigious events. Her work has appeared in many magazines in the UK and Ireland and on National Television.
As a Daniel Sandler makeup artist trained by Daniel personally, Kathryn knows all the top makeup tips and trade secrets. Kathryn is also head of the make up team at Kerry Fashion Weekend.
Sarah Counihan, Make Up Artist and Qualified Beautican
Sarah manages the departments for prestigious brands Clarins and YSL at Sam McCauleys, Manor West Tralee. As well as being a highly trained and experienced make up artist and beautican, Sarah is also a very successful model with Upfront. Her knowledge of make up, skin and body care, combined with her personal modelling experience,
allows her to impart comprehensive and practical advise during her sessions with course participants of all ages. Sarah has also worked on Xpose Live and on magazine shoots.
