Upfront is owned and managed by Orla Diffily, who has worked nationally and internationally in the industry for 35 years.

Upfront PR was established in July 1995, managing PR and events requirements for fashion, hospitality, pharma, fintech and property clients. Orla continues to manage PR and events for select clients today, including the Listowel Harvest Racing Festival.

Upfront Model Management was established in 2008 and today represents commercial and fashion talents all over Ireland. At our core, we are committed to providing talent that is professional, adaptable, and who are ultimately aligned with our client’s vision for their campaign.

As an Agency, we are completely committed to professionalism and our team expands to all aspects of the industry.

In addition to representing talents, we also provide the following support services :

Content Creation. We work with teams to produce fashion, lifestyle, hospitality and corporate content for social media channels and TV.
Creative Direction. We provide in-house teams to style and produce your project, giving a professional finish that both increases engagement and enhances your brand profile and reputation amongst key audiences.
Social Media Support. We work with businesses and brands on once-off and ongoing social media campaigns.
PR support. Our team includes an award-winning PR practitioner and we offer consultancy on how to raise awareness of your brand online and in traditional media.
Event management. Along with a dedicated team of professionals, we produce fashion, lifestyle and hospitality events.

INTERESTED IN BECOMING A MODEL?
If you are interested in modelling, please email us
1. Head and shoulders and full-length image, taken against a white or neutral background. No heavy make-up and NO filters.

2. 1-minute video of you walking to and from the camera.

3. Your exact height (in bare feet), size and any modelling or acting experience.

Email: upfrontgroup@gmail.com

We host open casting days and appointments are by pre-booking only. Keep an eye on our Instagram for more information.

IF YOU REQUIRE SHOOT STYLING, PHOTOGRAPHERS, MAKEUP AND HAIR ARTISTS
Please contact us and we would be delighted to help. We work closely with top professional photographers, DOP, make-up and hair artists, state-of-the-art production teams and stylists.

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